Jasmine Benjamin, a California native, embodies the laid-back spirit of Northern California where she was born and the dynamic energy of Hollywood, where her work thrives. With a career spanning 17 plus years as a stylist, consultant, and creative director, she has established herself as a key figure in culture. Her latest project, CITY OF ANGELS: “A book about L.A. style”, is her first coffee table book, capturing the essence of contemporary LA style through 120 plus portraits of local luminaries. Set for release in Spring 2025 by Italian publisher Damiani, the book showcases Jasmine’s talent as a photographer, creative director and curator.

Jasmine’s career began while she was studying at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. In 2002, she turned an internship at Interscope Records into an opportunity to shape the visual identity of the label’s artists. In 2005, she styled her first influential indie band, J*Davey, before moving to New York City in 2007, where she immersed herself in the fashion world for five years.

Throughout her career, Jasmine has worked with some of the most prominent names in music, including Donald Glover, Vince Staples, Anderson .Paak, Miguel, Flying Lotus, OutKast, Rae Sremmurd, and Chaka Khan. She is known for her role in rebranding the images of Miguel (2011-2016) and Anderson .Paak (2018-2021), including his Vans collaboration. Jasmine’s expertise extends to costume design, having styled the lead characters in the Sony/Hulu sitcom Champaign, Ill (2018) and designed costumes for major commercial campaigns, including for Sprite, Nike, WNBA, Apple, Beats by Dre, and Google, and Super Bowl spots. She has also dressed clients for the prestigious Met Gala in 2013, 2014, 2015, and 2019.

With an eye for both contemporary trends and fashion history, Jasmine continues to shape pop culture with her unique, forward-thinking approach. Her work has earned recognition from Vogue, GQ, i-D, Billboard, and in 2016, she was named i-D Magazine’s “Top Stylist.”